Gokada Super App: Reviewing The Newly Launched App
Gokada launched in Nigeria in 2018 as a ride-hailing startup, with a focus on Lagos at the time. However, the sudden ban on commercial motorcycle activities in Lagos by the Lagos State government forced the startup to shut down its ride-hailing operations and pivot into other areas like logistics and food delivery. It Launched “ Gsend “, its logistics business, and “ Gshop “, its food delivery platform. Since its pivot in 2020, Gokada claims it has crossed over $100 million in annual transaction value and says it has now helped more than 30,000 merchants on its platform to execute over 1 million food delivery and e-commerce orders within Lagos....