Motorbike hailing is the latest buzz in the Nigeria tech ecosystem. About three years ago, citizens could only hail bikes (commonly called Okada) the conventional way — flagging down riders by the roadside. The problem, however, was that the activities of these conventional bike riders were (still remains) unregulated. They’d charge ridiculous fees and sometimes drive recklessly with zero concerns about safety.
A number of companies and passionate individuals have, so far, been able to identify an opportunity to disrupt (and redefine) the motorbike hailing system in Nigeria and have created amazing products as a result.
Electronic hailing of motorbikes started in Nigeria only about 2 years ago and so far has about 4 active players currently innovating and solving problems in the bike-hailing space. We highlight some all the current players in the ecosystem as well as those who have expressed an interest in the market.
Shall we?
Current Players
1. MAX Okada
Max Okada
Operated by MAX.ng (Metro Africa Xpress), MAX Okada is considered to be the pioneer of motorbike hailing in the country. MAX.ng started out as a logistics company providing last-mile delivery solutions to merchants and online retail business, delivering packages within 3 hours using motorbikes.
Two years later in 2017, the company introduced an app for bike-hailing and things haven’t been the same. MAX Okada motorbikes are characterized by Yellow motorbike with riders (called MAX Champions) as well as passengers wearing yellow helmets.
MAX has since been able to carve out a huge share of the Nigerian motorbike app-hailing market to itself, raising millions of dollars in funding, expanding to more cities and planning an imminent expansion to neighboring African countries.
2. Gokada
Gokada is another popular name and one of the earliest entrant to the motorbike app-hailing business in Nigeria. Gokada operates on a model similar to that of MAX.ng. It rents out bikes to riders who pay back the cost of the bike periodically based on an “asset financing contract”. Gokada also ensures that riders undergo intensive training before they are accredited to operate on the platform.
A fleet of Gokada motorbikes
Gokada launched in Nigeria in 2018 and has also successfully raised foreign investments, expanded its operations and bike fleets, and planning expansion into other cities (like Port-Harcourt and Kano) in the Southern and Nother region of the country respectively.
Gokada bikes are uniquely known for its dark green motorbikes, as well as matching helmets worn by riders and passengers. Presently, Gokada operates in Lagos only.
3. ORide
An ORide motorbike rider and a passenger
ORide is the latest app motorbike hailing provider in Nigeria. The service is owned and operated by Opera Software. Unlike other on-demand motorbike hailing companies that have dedicated apps for their ride-hailing services, ORide is embedded within the OPay app — Opera’s super app that houses all of its products (ORide, OPay, OFood, etc.)
ORide commenced operations in Nigeria about a month ago (Jun 2019) in Lagos but the company has expanded operations to another city in the South-West region of the country, Ibadan. ORide motorbikes are colored a light shade of green, likewise the rider and passenger’s helmets.
ORide is a product of Opera’s $100 million Africa penetration investment . The company recently raised another $50 million which will be used to expand into more cities and increase its motorbike fleets.
4. SafeBoda
SafeBoda is a popular motorbike startup in Uganda. The company also has a presence in Kenya. A couple of months ago, the company announced that it was expanding operations to Nigeria, its first West-African country. However, the company is yet to commence operations in the region.
When quizzed about their Nigerian expansion and presence on Twitter by a curious user last month, the company said its “still setting up operations.”
Hey there, we are still setting up our operations there and will announce when we begin Advertisement - Continue reading below — SafeBoda (@SafeBoda) June 15, 2019
Techpoint, however, reported that the company launch in the country is being held back by disagreement with investors over product-market fit and operation strategy. For context, other players in the Nigeria motorbike hailing scene (Gokada, ORide, and MAX.ng) lease out motorbikes to riders who pay back periodically. SafeBoda wants to stick with the strategy it uses in Uganda and Kenya — targeting riders who already own a bike or riders who can purchase a bike one-off– which isn’t a fit for the Nigerian market.
No official words from SafeBoda yet but we expect to get one soon.
Player eyeing the Nigeria motorbike hailing market
1. UberBoda
Uber, the popular ride-hailing company also provides bike-hailing service known as UberBoda. UBerBoda is similar to SafeBoda and is currently operational in Uganda and Kenya only.
Uber says it is looking to expand its UberBoda operations to Nigeria but has cited regulatory concerns as a major holdback .
2. Gozem
A fleet of Gozem motorbikes
Gozem is bike-hailing start-up with a vision to be the biggest transportation app in Africa. The company has its operation focused in countries in Central and West Africa and have so far launched operations in Togo (in November 2018) and recently in Benin.
During its recent expansion to Benin, Gozem revealed that it intends to expand to these African countries (Mali, Gabon, Rwanda, Ghana, Burkina Faso, Cameroon, and Nigeria) later in the future.
With tens of millions of people traveling daily on over 10,000 roads to work and other places, it is interesting to see these bike-hailing companies proferring solutions to commute/transportation problems (traffic jams, security, safety, etc.)
We’d update this list as more companies enter the market.
Sodiq Olamide is a tech writer based in Nigeria, covering the latest reviews, how-tos, and news on consumer tech trends with a unique African perspective. Whether analyzing emerging technologies or offering practical guides, Sodiq brings a deep understanding of how technology shapes lives across the continent.
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Talkio Mobile , Uganda’s newest telecommunications service provider, is excited to announce a groundbreaking partnership with Banana Life Investments, a leading chain of mobile phone and retail shops. This strategic alliance aims to bring Talkio’s innovative telecom services closer to Ugandans.
This collaboration will leverage Banana Life Investments’ extensive retail network of 26 stores strategically located across Uganda in major malls, towns, and cities to provide customers with unparalleled convenience. Through this partnership, Talkio Mobile will offer its full suite of services, including SIM cards, airtime, and exclusive product offerings at any Banana Life Investment location.
This partnership is more than a business initiative—it’s a shared commitment to transforming lives. By integrating Talkio Mobile’s forward-thinking services & nationwide reach with Banana Life Investments’ retail footprint, the two brands are setting a new standard for customer convenience and inclusivity.
READ ALSO: 5 Things You Need to Know About Talkio Mobile: New Telecom Company in Uganda
“This partnership aligns perfectly with our mission of connecting Ugandans to innovative and transformative telecom solutions,” said Vianne Allan Ahura, CEO of Talkio Mobile. “By leveraging Banana Life Investments’ trusted presence and nationwide footprint, we are not only expanding our agent network but also bringing our services closer to the communities we serve. This collaboration ensures that our online customers can now enjoy a seamless offline experience right at their doorstep. Together, we are empowering Ugandans with the tools they need to stay connected, grow their businesses, and unlock new opportunities.”
Solomon Ssemuyaba, the assistant general manager at Banana Life Investments, echoed this sentiment: “We are proud to join hands with Talkio Mobile to deliver innovative, customer-centric solutions. This partnership represents our shared vision of fostering a connected future for Uganda. Together, we are redefining what convenience and accessibility mean for our customers.”
The partnership goes beyond retail distribution, introducing joint initiatives aimed at value addition and personalized service. Customers can expect seamless access to:
- SIM Card Sales : Available at all Banana Life Investments locations.
- Talkio phone number bookings : Book your preferred Talkio number at any Banana Life Investments location.
- Airtime Services : Recharge easily through in-store purchases.
- Customer Support : Friendly and knowledgeable staff trained to assist with Talkio Mobile products and services.
Additionally, the two companies plan to launch promotional campaigns and expand services to even more locations, ensuring no Ugandan is left behind in the digital transformation.
Solomon Obwot is a tech writer based in Kampala, Uganda, with extensive experience in the local tech startup ecosystem. He covers the latest news and analysis on consumer tech, writes in-depth smartphone reviews, and conducts insightful interviews with industry experts. Solomon is also a passionate podcaster, sharing his knowledge and engaging in discussions about Africa’s rapidly growing tech landscape. Send emails to [email protected]
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The Mobile World Congress (MWC) Barcelona , the world’s largest exhibition for the mobile industry, has just concluded. This annual event gathers leading technology brands to unveil groundbreaking mobile, AI, and digital solutions innovations. At MWC 2025, TECNO showcased a range of AI-driven products, reinforcing its commitment to cutting-edge technology.
The key launches included:
- CAMON 40 Series – AI-powered smartphones with One-Tap FlashSnap and advanced mobile imaging features.
- MEGABOOK S14 – The world’s lightest 14-inch OLED laptop, featuring AI-enhanced multitasking and Snapdragon® X Elite.
- MEGABOOK T14 Air & K15S – Lightweight ultrabooks with AI capabilities and extended battery life.
- TECNO AI Glasses Series – Smart eyewear integrating AI imaging, translation, and AR display.
Jan Stryjak, Associate Director at Counterpoint Research, shared, “In the past year, we have observed significant advancements in the field of AI. AI will continue to drive transformative changes in our daily lives. In this critical period for the economic development of emerging markets, TECNO’s AI technologies are unlocking potential for diverse needs.”
“The application of AI technologies is crucial and urgent in emerging markets. We’re committed to bridging the digital gap between emerging and mature markets,” said TECNO CMO, Laury Bai. “TECNO is taking a practical approach to make AI more accessible, ensuring users in emerging markets can access AI and cutting-edge technologies.”
Laury Bai, TECNO CMO
Driven by its commitment, TECNO has forged a robust partnership with MediaTek, establishing a joint AI laboratory dedicated to accelerating advancements in AI. At the event, James Chen, Vice President of Product and Technology Marketing at MediaTek, emphasized, “The synergistic R&D efforts between TECNO and MediaTek are set to democratize AI technology. Our collaboration powers a seamless, interconnected AI experience, bringing users a future of truly connected intelligence.”
James Chen, Vice President, Product and Technology Marketing at MediaTek
CAMON 40 Series Powered by AI One-Tap FlashSnap Revolutionizes Smartphone Snapshot Photography
TECNO’s Global Product Launch Officer, Olivier Mas, officially unveiled TECNO’s next-generation AI-driven products. Attendees at TECNO’s launch event witnessed the highly anticipated debut of TECNO’s new CAMON 40 Series, a device that embodies TECNO’s legacy of excellence in mobile imaging. Featuring One-Tap FlashSnap Mode and TECNO AI, the series sets a new benchmark in smartphone photography, delivering exceptional snapshot capabilities and AI-enhanced user experiences.
Olivier Mas, TECNO Global Product Launch Officer
The CAMON 40 Series exemplifies a commitment to innovation that transcends hardware and software, extending into strategic partnerships that deliver cutting-edge AI solutions to emerging markets. Matt Waldbusser, Managing Director of Global Solutions and Consumer AI at Google Cloud, remarked, “Our collaboration with TECNO on the CAMON 40 Series is a standout example. Leveraging Google Cloud’s capabilities, we’ve introduced groundbreaking features such as Ask Ella, AI Image Generator, AI Writing, and AI Translate. I am particularly impressed by the industry-leading and competitive edge of some of these innovations. For instance, TECNO’s AI supports text translation in 136 languages, voice translation in 44 languages, and photo translation in 51 languages. We are excited to further strengthen our partnership with TECNO, unlocking limitless potential to bring advanced yet practical AI capabilities to emerging markets in a convenient and secure manner.”
Matt Waldbusser, Managing Director of Global Solutions and Consumer AI at Google Cloud
The CAMON 40 Series’ innovative One-Tap FlashSnap leverages AI to enhance imaging capabilities, revolutionizing mobile photography. AI optimizes camera startup and continuous shooting for instant captures, while AI-powered multi-frame processing intelligently reduces noise and enhances details, delivering sharper, more refined images. Additionally, the BestMoment algorithm analyzes motion patterns, automatically selecting the optimal frames for precise, high-quality shots in dynamic scenarios, ensuring users an unparalleled mobile imaging experience.
TECNO CAMON 40 Demonstrates the Cutting-Edge FlashSnap Capability
To delve deeper into the imaging prowess of the CAMON 40 Series, TECNO invited Frédéric Guichard, CEO of DXOMARK, to share the image performance of CAMON 40 Pro. Frédéric highlighted, “The CAMON 40 Pro 5G has demonstrated exceptional imaging and performance capabilities in our rigorous evaluations. We’ve been particularly impressed with photo performance being the best for devices under 600$, and the 1st eligible device to our Smart Choice Label.”
Onsite photo of Frédéric Guichard, CEO of DXOMARK
Beyond its advanced rapid-capture functionality, the integration of TECNO AI further enhances the device’s capabilities. Intelligent imaging, a 360° AI Call Assistant, and productivity tools elevate creativity and efficiency. Powered by MediaTek’s latest chipsets, the series ensures smooth performance, fast processing, and extended battery life. With a sleek, durable, and water-resistant design, it seamlessly blends style with practicality for modern users.
MEGABOOK S14, the World’s Lightest 14-inch OLED Laptop, Inspires Creators and Game Lovers
The MEGABOOK S14 is TECNO’s first OLED laptop and the industry’s lightest 14-inch OLED laptop, featuring a 2.8K OLED display and incredibly weighing only 899g (31.7oz). The laptop is equipped with the outstanding power of the Snapdragon® X Elite compute platform, the flagship chipset for AI PCs from Qualcomm Technologies, and integrates TECNO’s world’s first self-developed edge-side large-scale AI model, to achieve AI-enhanced multitasking.
World’s Lightest 14-inch Laptop MEGABOOK S14
Specifically designed for next-gen AI productivity, TECNO AI enhances the Ella AI Assistant, AI-powered PPT generation, AI-driven image search, smart albums, and offline meeting transcription with multilingual support. The External Graphics Dock, equipped with a powerful NVIDIA graphic card, delivers scalable, high-performance capabilities for design, gaming, and content creation. The laptop’s 2.8K OLED display with a 120Hz refresh rate ensures exceptional visuals, while DTS:X Ultra dual 2W speakers, Wi-Fi 6E, fingerprint login, and PC Manager optimize connectivity and user experience.
TECNO’s strategic partnership with Qualcomm Technologies was a highlight of the TECNO AI Ecosystem Product Launch event, demonstrating a shared vision for the future of AI PCs. Kedar Kondap, SVP & GM of Compute and Gaming at Qualcomm, took the stage to discuss the integration of Qualcomm’s cutting-edge PC chipset into the new MEGABOOK S14 laptop, underscoring TECNO’s commitment to delivering high-performance computing solutions.
Kedar Kondap, SVP & GM of Compute and Gaming at Qualcomm
In addition, TECNO also introduced several standout new products. The featherlight 999g (35.2oz) ultrabook MEGABOOK T14 Air, features high-speed storage and LPDDR5 memory, while the ultra-thin, all-metal MEGABOOK K15S, equipped with a powerful 70Wh battery and supported by a 65W PD GaN charger, offers a smarter and more long-lasting user experience. Both devices are empowered by TECNO AI with advanced AI capabilities such as AI Album and AI Voice Assistant, making them perfect companions for all aspects of life.
The Next Game-Changing Tech Innovation: See the World with the TECNO AI Glasses Series
TECNO’s new AI Glasses Series also took center stage with the introduction of TECNO AI Glasses Pro and TECNO AI Glasses, reimagining eyewear with cutting-edge imaging, intelligent interactions, and a sleek aesthetic. The TECNO AI Glasses feature an aviator design, while the Pro model showcases a browline style, both embodying timeless elegance and modern fashion.
TECNO AI Glasses Redefine the Way People See the Future
Equipped with a 50MP high-definition camera, the series integrates an OV50D sensor, a 100° ultra-wide-angle custom lens, and an AI ISP imaging chip, forming a mobile-grade imaging system. This system lets users capture stunning, high-resolution photos with advanced AI noise reduction and HDR capabilities. With real-time translation supporting over 100 languages, TECNO AI’s Ella empowers accurate translation even for less common languages, as well as voice control, AI-powered object recognition, and intelligent information summaries for ultimate convenience.
Additionally, the AI Glasses Pro features a MicroLED display with 7th-gen resin waveguide technology, offering a 30° field of view, over 1,500 nits of brightness AR display, and a lightweight, ultra-thin design. The AR display allows users to effortlessly enjoy features like translation display, navigation, information prompts, and teleprompting.
Equipped with a 250mAh battery, these glasses offer over 11 hours of music playback and 8 hours of mixed use with just 30 minutes of charging. An advanced ultra-linear speaker, bass enhancement, and spatial sound deliver an immersive audio experience, while Wi-Fi 6 and Bluetooth 5.4 ensure seamless connectivity.
With these innovative launches, TECNO is setting new standards in mobile imaging and AI-enhanced technology, shaping a more connected and empowered future for consumers in emerging markets. Once again, TECNO has showcased its cutting-edge innovation on the global stage at MWC. With the brand essence of “Stop at Nothing”, TECNO’s relentless pursuit of innovation is making AI-powered technology more accessible, allowing consumers to experience the future ahead of time.
Solomon Obwot is a tech writer based in Kampala, Uganda, with extensive experience in the local tech startup ecosystem. He covers the latest news and analysis on consumer tech, writes in-depth smartphone reviews, and conducts insightful interviews with industry experts. Solomon is also a passionate podcaster, sharing his knowledge and engaging in discussions about Africa’s rapidly growing tech landscape. Send emails to [email protected]
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