If you’re still using earbuds that don’t have Active Noise Cancellation (ANC) , you’re missing out on a whole new level of audio experience. ANC is not just a gimmick or a luxury feature. It’s a game-changer that can improve your quality of life in many ways.

See, today, we consume media on the go more than ever. Many of us use our earbuds or headphones to listen to music, podcasts, audiobooks, or anything else that helps us pass the time or relax. You might think that the sound quality and comfort of your device are the most important factors to consider when choosing a pair of earbuds or headphones. But there’s one feature that you might be overlooking, and that’s active noise canceling (ANC).

Related:

  • Noise Canceling Headphones Explained: Passive vs Active vs Adaptive
  • Understanding Headphones: On-ear Vs Over-ear Vs In-ear Vs Earbuds Vs Noise-Canceling

Active Noise Canceling (ANC) is a technology that uses microphones and algorithms to detect and cancel out unwanted ambient noise, such as traffic, airplane engines, or chatter . By creating a sound wave that is the opposite of the noise, ANC effectively reduces or eliminates the background noise , leaving you with a clearer and more immersive sound experience.

Opinion: In 2023, Don’t Waste Your Money on TWS Without ANC - 1

You might think that ANC is only useful for people who travel frequently or work in noisy environments, but that’s not true. ANC can benefit anyone who wants to enjoy their audio without distractions, whether they’re at home, in the office, or on the go. ANC can also help you focus better, sleep better, and protect your hearing from loud noises.

Why am I suddenly preaching the ANC gospel?

But don’t take my word for it. You need to try ANC for yourself to appreciate how much it can improve your listening experience. Once you try ANC, you’ll never want to go back to regular earbuds or headphones. You’ll realize how much noise you’ve been missing out on, and how much more you can enjoy your audio with ANC.

I have used earbuds and headphones with Active Noise Canceling in the past, but almost always in passing and in demos but recently, I got the Oraimo Freepods 4. I’ll be honest, at first I thought it was a gimmick, or maybe it is just one of the marketing jargons that these brands are known for.

freepods 4 - 2

And for the most part, my skepticism was right. The switch between ANC ON, ANC Off, and Transparency mode was very subtle, sometimes even imperceivable but the more situations I used my new TWS in, the more these modes became more apparent.

Related :

  • Oraimo Freepods 4 vs Oraimo Freepods 3: Which One Should You Buy?
  • Oraimo Freepods 4 Review: Best Affordable Earbuds with Active Noise Cancellation

Living in a busy city means I spend many hours of my day stuck in traffic and that is the best time to be listening to podcasts. At first, I thought it was the new buds that made my experience better but toggling ANC Off threw me back to the fussy experience of having to rewind 10 seconds to catch the joke in the podcast because the driver two lanes across thought it’d be nice to honk incessantly.

ANC is a whole new experience of audio immersion. The ability to shut out the world, obviously not in its entirety but to turn down the madness and chaos and focus on your content is something everyone needs to experience at some point in their lives.

Not all animals are equal

George Orwel’s anecdotes aside, not all ANC devices are created equal. Some are better than others at blocking out different types of noise, and some have more features and options than others. For example, some ANC devices have adjustable levels of noise cancellation, so you can choose how much noise you want to block out depending on your situation.

Some, like the Freepods 4, also have transparency modes, which let you hear some of the outside sounds when you need to be aware of your surroundings. And some, like the super expensive Apple Airpods Pro, have smart features that automatically adjust the noise cancellation based on your environment or activity.

So how do you choose the best ANC device for you?

Well, there are a few things to consider, such as:

  • The quality and performance of the ANC technology. You want a device that can effectively cancel out a wide range of noises, without compromising the sound quality or introducing any hissing or distortion.
  • The battery life and charging options. You want a device that can last long enough for your needs, and that can be easily recharged or replaced when needed.
  • The comfort and fit of the device. You want a device that fits snugly and securely in your ears or on your head, without causing any discomfort or irritation.
  • The design and style of the device. You want a device that looks good and matches your personality and preferences.
  • The price and value of the device. You want a device that offers the best features and performance for your budget.

Related:

  • The Best Noise-Canceling Headphones to Purchase in 2023

But there’s one thing that you should not compromise on when choosing a pair of TWS in 2023: whether it has ANC or not. Because trust me, once you try ANC, you’ll never want to use anything else.

OEMs, Y’all need to do better

That’s why I think that OEMs need to stop producing TWS (true wireless stereo) devices that don’t support some sort of Active Noise Cancellation. Wireless Earbuds are becoming more popular and affordable these days, but many of them still lack ANC technology. This is a shame, because TWS have many advantages over wired earphones, such as:

  • They are more convenient and portable. You don’t have to worry about tangled wires or losing connection.
  • They are more discreet and stylish. You don’t have to wear bulky headphones or earbuds with wires hanging from them.
  • They are more versatile and compatible. You can use them with any device that supports Bluetooth, such as smartphones, tablets, laptops, smartwatches, etc.

But without ANC technology, TWS devices are missing out on one of the most important features of any audio device: noise cancellation. And that’s a deal-breaker for me in 2023.

TWS with ANC doesn’t have to cost A Million Thousand Dollars

I think that OEMs need to realize that ANC is not a luxury or a gimmick anymore, and affordable offers like the Oraimo Freepods 4 are exhibit A that TWS doesn’t have to cost a hundred million thousand dollars. It’s a necessity and a standard for any audio device in this noisy world we live in. And they need to start incorporating ANC technology into their tws devices as soon as possible.

Opinion: In 2023, Don’t Waste Your Money on TWS Without ANC - 3

Because if they don’t, they’ll lose customers like me who have just not realized the value of their listening experience above anything else. And they’ll also lose customers who haven’t tried ANC yet but will soon discover how much better it is than regular audio devices.

So if you’re an OEM who makes TWS devices without ANC technology, please stop doing that. And if you’re a customer who hasn’t tried ANC yet, please do yourself a favor and try it as soon as possible.

Because ANC is the feature you didn’t think you need, but you absolutely do.

I’m a tech enthusiast and digital explorer based in Kenya passionate about Android, Linux, and the world of custom ROMs. I love tinkering with devices to craft personalized, optimized experiences. When I’m not deep in code or tweaking gadgets, you’ll find me immersed in science fiction, philosophy, or writing about the ever-evolving tech landscape from an African perspective.

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Talkio Mobile , Uganda’s newest telecommunications service provider, is excited to announce a groundbreaking partnership with Banana Life Investments, a leading chain of mobile phone and retail shops. This strategic alliance aims to bring Talkio’s innovative telecom services closer to Ugandans.

This collaboration will leverage Banana Life Investments’ extensive retail network of 26 stores strategically located across Uganda in major malls, towns, and cities to provide customers with unparalleled convenience. Through this partnership, Talkio Mobile will offer its full suite of services, including SIM cards, airtime, and exclusive product offerings at any Banana Life Investment location.

This partnership is more than a business initiative—it’s a shared commitment to transforming lives. By integrating Talkio Mobile’s forward-thinking services & nationwide reach with Banana Life Investments’ retail footprint, the two brands are setting a new standard for customer convenience and inclusivity.

READ ALSO: 5 Things You Need to Know About Talkio Mobile: New Telecom Company in Uganda

“This partnership aligns perfectly with our mission of connecting Ugandans to innovative and transformative telecom solutions,” said Vianne Allan Ahura, CEO of Talkio Mobile. “By leveraging Banana Life Investments’ trusted presence and nationwide footprint, we are not only expanding our agent network but also bringing our services closer to the communities we serve. This collaboration ensures that our online customers can now enjoy a seamless offline experience right at their doorstep. Together, we are empowering Ugandans with the tools they need to stay connected, grow their businesses, and unlock new opportunities.”

Solomon Ssemuyaba, the assistant general manager at Banana Life Investments, echoed this sentiment: “We are proud to join hands with Talkio Mobile to deliver innovative, customer-centric solutions. This partnership represents our shared vision of fostering a connected future for Uganda. Together, we are redefining what convenience and accessibility mean for our customers.”

The partnership goes beyond retail distribution, introducing joint initiatives aimed at value addition and personalized service. Customers can expect seamless access to:

  • SIM Card Sales : Available at all Banana Life Investments locations.
  • Talkio phone number bookings : Book your preferred Talkio number at any Banana Life Investments location.
  • Airtime Services : Recharge easily through in-store purchases.
  • Customer Support : Friendly and knowledgeable staff trained to assist with Talkio Mobile products and services.

Additionally, the two companies plan to launch promotional campaigns and expand services to even more locations, ensuring no Ugandan is left behind in the digital transformation.

Solomon Obwot is a tech writer based in Kampala, Uganda, with extensive experience in the local tech startup ecosystem. He covers the latest news and analysis on consumer tech, writes in-depth smartphone reviews, and conducts insightful interviews with industry experts. Solomon is also a passionate podcaster, sharing his knowledge and engaging in discussions about Africa’s rapidly growing tech landscape. Send emails to [email protected]

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The Mobile World Congress (MWC) Barcelona , the world’s largest exhibition for the mobile industry, has just concluded. This annual event gathers leading technology brands to unveil groundbreaking mobile, AI, and digital solutions innovations. At MWC 2025, TECNO showcased a range of AI-driven products, reinforcing its commitment to cutting-edge technology.

The key launches included:

  • CAMON 40 Series – AI-powered smartphones with One-Tap FlashSnap and advanced mobile imaging features.
  • MEGABOOK S14 – The world’s lightest 14-inch OLED laptop, featuring AI-enhanced multitasking and Snapdragon® X Elite.
  • MEGABOOK T14 Air & K15S – Lightweight ultrabooks with AI capabilities and extended battery life.
  • TECNO AI Glasses Series – Smart eyewear integrating AI imaging, translation, and AR display.

Jan Stryjak, Associate Director at Counterpoint Research, shared, “In the past year, we have observed significant advancements in the field of AI. AI will continue to drive transformative changes in our daily lives. In this critical period for the economic development of emerging markets, TECNO’s AI technologies are unlocking potential for diverse needs.”

“The application of AI technologies is crucial and urgent in emerging markets. We’re committed to bridging the digital gap between emerging and mature markets,” said TECNO CMO, Laury Bai. “TECNO is taking a practical approach to make AI more accessible, ensuring users in emerging markets can access AI and cutting-edge technologies.”

Laury Bai, TECNO CMO

Driven by its commitment, TECNO has forged a robust partnership with MediaTek, establishing a joint AI laboratory dedicated to accelerating advancements in AI. At the event, James Chen, Vice President of Product and Technology Marketing at MediaTek, emphasized, “The synergistic R&D efforts between TECNO and MediaTek are set to democratize AI technology. Our collaboration powers a seamless, interconnected AI experience, bringing users a future of truly connected intelligence.”

James Chen, Vice President, Product and Technology Marketing at MediaTek

CAMON 40 Series Powered by AI One-Tap FlashSnap Revolutionizes Smartphone Snapshot Photography

TECNO’s Global Product Launch Officer, Olivier Mas, officially unveiled TECNO’s next-generation AI-driven products. Attendees at TECNO’s launch event witnessed the highly anticipated debut of TECNO’s new CAMON 40 Series, a device that embodies TECNO’s legacy of excellence in mobile imaging. Featuring One-Tap FlashSnap Mode and TECNO AI, the series sets a new benchmark in smartphone photography, delivering exceptional snapshot capabilities and AI-enhanced user experiences.

Olivier Mas, TECNO Global Product Launch Officer

The CAMON 40 Series exemplifies a commitment to innovation that transcends hardware and software, extending into strategic partnerships that deliver cutting-edge AI solutions to emerging markets. Matt Waldbusser, Managing Director of Global Solutions and Consumer AI at Google Cloud, remarked, “Our collaboration with TECNO on the CAMON 40 Series is a standout example. Leveraging Google Cloud’s capabilities, we’ve introduced groundbreaking features such as Ask Ella, AI Image Generator, AI Writing, and AI Translate. I am particularly impressed by the industry-leading and competitive edge of some of these innovations. For instance, TECNO’s AI supports text translation in 136 languages, voice translation in 44 languages, and photo translation in 51 languages. We are excited to further strengthen our partnership with TECNO, unlocking limitless potential to bring advanced yet practical AI capabilities to emerging markets in a convenient and secure manner.”

Matt Waldbusser, Managing Director of Global Solutions and Consumer AI at Google Cloud

The CAMON 40 Series’ innovative One-Tap FlashSnap leverages AI to enhance imaging capabilities, revolutionizing mobile photography. AI optimizes camera startup and continuous shooting for instant captures, while AI-powered multi-frame processing intelligently reduces noise and enhances details, delivering sharper, more refined images. Additionally, the BestMoment algorithm analyzes motion patterns, automatically selecting the optimal frames for precise, high-quality shots in dynamic scenarios, ensuring users an unparalleled mobile imaging experience.

TECNO CAMON 40 Demonstrates the Cutting-Edge FlashSnap Capability

To delve deeper into the imaging prowess of the CAMON 40 Series, TECNO invited Frédéric Guichard, CEO of DXOMARK, to share the image performance of CAMON 40 Pro. Frédéric highlighted, “The CAMON 40 Pro 5G has demonstrated exceptional imaging and performance capabilities in our rigorous evaluations. We’ve been particularly impressed with photo performance being the best for devices under 600$, and the 1st eligible device to our Smart Choice Label.”

Onsite photo of Frédéric Guichard, CEO of DXOMARK

Beyond its advanced rapid-capture functionality, the integration of TECNO AI further enhances the device’s capabilities. Intelligent imaging, a 360° AI Call Assistant, and productivity tools elevate creativity and efficiency. Powered by MediaTek’s latest chipsets, the series ensures smooth performance, fast processing, and extended battery life. With a sleek, durable, and water-resistant design, it seamlessly blends style with practicality for modern users.

MEGABOOK S14, the World’s Lightest 14-inch OLED Laptop, Inspires Creators and Game Lovers

The MEGABOOK S14 is TECNO’s first OLED laptop and the industry’s lightest 14-inch OLED laptop, featuring a 2.8K OLED display and incredibly weighing only 899g (31.7oz). The laptop is equipped with the outstanding power of the Snapdragon® X Elite compute platform, the flagship chipset for AI PCs from Qualcomm Technologies, and integrates TECNO’s world’s first self-developed edge-side large-scale AI model, to achieve AI-enhanced multitasking.

World’s Lightest 14-inch Laptop MEGABOOK S14

Specifically designed for next-gen AI productivity, TECNO AI enhances the Ella AI Assistant, AI-powered PPT generation, AI-driven image search, smart albums, and offline meeting transcription with multilingual support. The External Graphics Dock, equipped with a powerful NVIDIA graphic card, delivers scalable, high-performance capabilities for design, gaming, and content creation. The laptop’s 2.8K OLED display with a 120Hz refresh rate ensures exceptional visuals, while DTS:X Ultra dual 2W speakers, Wi-Fi 6E, fingerprint login, and PC Manager optimize connectivity and user experience.

TECNO’s strategic partnership with Qualcomm Technologies was a highlight of the TECNO AI Ecosystem Product Launch event, demonstrating a shared vision for the future of AI PCs. Kedar Kondap, SVP & GM of Compute and Gaming at Qualcomm, took the stage to discuss the integration of Qualcomm’s cutting-edge PC chipset into the new MEGABOOK S14 laptop, underscoring TECNO’s commitment to delivering high-performance computing solutions.

Kedar Kondap, SVP & GM of Compute and Gaming at Qualcomm

In addition, TECNO also introduced several standout new products. The featherlight 999g (35.2oz) ultrabook MEGABOOK T14 Air, features high-speed storage and LPDDR5 memory, while the ultra-thin, all-metal MEGABOOK K15S, equipped with a powerful 70Wh battery and supported by a 65W PD GaN charger, offers a smarter and more long-lasting user experience. Both devices are empowered by TECNO AI with advanced AI capabilities such as AI Album and AI Voice Assistant, making them perfect companions for all aspects of life.

The Next Game-Changing Tech Innovation: See the World with the TECNO AI Glasses Series

TECNO’s new AI Glasses Series also took center stage with the introduction of TECNO AI Glasses Pro and TECNO AI Glasses, reimagining eyewear with cutting-edge imaging, intelligent interactions, and a sleek aesthetic. The TECNO AI Glasses feature an aviator design, while the Pro model showcases a browline style, both embodying timeless elegance and modern fashion.

TECNO AI Glasses Redefine the Way People See the Future

Equipped with a 50MP high-definition camera, the series integrates an OV50D sensor, a 100° ultra-wide-angle custom lens, and an AI ISP imaging chip, forming a mobile-grade imaging system. This system lets users capture stunning, high-resolution photos with advanced AI noise reduction and HDR capabilities. With real-time translation supporting over 100 languages, TECNO AI’s Ella empowers accurate translation even for less common languages, as well as voice control, AI-powered object recognition, and intelligent information summaries for ultimate convenience.

Additionally, the AI Glasses Pro features a MicroLED display with 7th-gen resin waveguide technology, offering a 30° field of view, over 1,500 nits of brightness AR display, and a lightweight, ultra-thin design. The AR display allows users to effortlessly enjoy features like translation display, navigation, information prompts, and teleprompting.

Equipped with a 250mAh battery, these glasses offer over 11 hours of music playback and 8 hours of mixed use with just 30 minutes of charging. An advanced ultra-linear speaker, bass enhancement, and spatial sound deliver an immersive audio experience, while Wi-Fi 6 and Bluetooth 5.4 ensure seamless connectivity.

With these innovative launches, TECNO is setting new standards in mobile imaging and AI-enhanced technology, shaping a more connected and empowered future for consumers in emerging markets. Once again, TECNO has showcased its cutting-edge innovation on the global stage at MWC. With the brand essence of “Stop at Nothing”, TECNO’s relentless pursuit of innovation is making AI-powered technology more accessible, allowing consumers to experience the future ahead of time.

Solomon Obwot is a tech writer based in Kampala, Uganda, with extensive experience in the local tech startup ecosystem. He covers the latest news and analysis on consumer tech, writes in-depth smartphone reviews, and conducts insightful interviews with industry experts. Solomon is also a passionate podcaster, sharing his knowledge and engaging in discussions about Africa’s rapidly growing tech landscape. Send emails to [email protected]

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