Jumia Expands To South Africa: Do They Stand A Chance
Jumia, with its headquarters in Lagos, Nigeria, is present in over 14 African countries, making it the largest eCommerce platform on the continent. It is, however, not surprising that Jumia is launching in another African country — South Africa. Jumia’s decision to launch during the COVID-19-induced lockdown in South Africa is strategic. The company will try to leverage the current surge in the demand for essential items (groceries, food, etc.) to its advantage....