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Email marketing is a part of marketing every business or marketer should take seriously. As long as you’re dealing with customers who are usually first, leads, you should handle email marketing with much more seriousness. What is Email Marketing? This is a segment of online marketing which as the name implies, reaching out and connecting with (potential) users via email. Usually, as a business or marketer, email marketing would involve you collecting email addresses from potential customers —referred to as leads— and sending them different forms of email content relevant to their customer journey in a bid to convert them to actual users....

In this time and era, buying things online is not only popular but also one of the safest ways to shop. Asides from allowing users carefully navigate through an assortment of smartphone types and categories from the comfort of their homes, workplace or wherever, payments and shipment is also relatively faster. And though a sizable number of the Nigeria population still, sometimes, prefer to purchase smartphones offline (from physical stores, shops, etc....

In an earlier-published article , we gave reasons why it’s best to stick to original AirPods from Apple. But we also understand that AirPods are cool and (almost everyone) wants to own one. Unfortunately, the AirPods —like every other product from Apple— are quite expensive. Depending on the version, they cost anywhere between $160 – $300. Interestingly, there are alternatives that are not as expensive as the ‘real’ AirPods but are just as effective — in terms of sound quality and aesthetics....

In today’s digital age, social media platforms play an essential role in our lives. Twitter, being one of the most popular social media platforms, has millions of active users worldwide. With the increasing number of fake accounts, identity theft, and impersonation, Twitter introduced a verification checkmark to confirm the authenticity of accounts. This article aims to explain the significance of different types of Twitter verification checkmarks and badges. Without any delay, let’s explore the various Twitter checkmarks and badges currently available, as of the writing of this article, as there have been some modifications made since the takeover by Elon....

Fitting a meaningful message in just a single tweet can be, or at least has been, a hectic job to work out. Before you draw to your desired issue, the characters run out prompting you to start eliminating some. This is coming to its end, with Twitter now testing out a 280-character tweet – doubling the limit. In a blog post by the social media company, which now boasts of over 380 million users, it was stated that it is testing tweets that are as long as 280 characters in a bid to make it easy for every person around the world to easily express themselves on Twitter....

konza city is expected to spur massive trade and investment as well as creation of thousands of jobs for a plethora of Kenyans in the ICT sector.The ambitious $14.5 billion plan endorsed by the Kenyan government in spite of the divisive politics — covers approximately 5000-acres and roughly 30km from Nairobi — will be achieved by 2030. In an effort to mitigate congestion in Uganda’s capital,Kampala,or to compete with Kenya’s Konza city plan,the government plans to build a modern city on an expansive piece of virgin land in karuma,some 300 kilometres north of kampala....

Nobody enjoys getting cheated out of their hard-earned money. In hard coin, the amount charged for the odd 20 to 25MB daily data recharge is minuscule. Most people don’t even bother with coins these days with the way the cost of living has risen. But when it comes to data, every MB counts. But if you do, please stop hating on your service provider. The reason your data is going fast is much closer than you think....

Over the past couple of months, Transsion has seen its brands, Tecno, Infinix, and iTel, facing stiff competition from fellow Chinese brands like Oppo, Realme, and now Vivo, with Xiaomi slowly but surely continuing to make a name for itself, rendering itself with Kenyans. We have covered a couple of releases from Vivo in the recent past latest one being the Vivo V21, and you might want to check out our dedicated section of the same for more on these....

The Apple Watch is probably one of the most popular wearable tech today. For anyone in the Apple ecosystem, this watch is a no-brainer as it seamlessly integrates with the iPhone and other Apple devices. WatchOS is the proprietary Apple-made operating system that makes all the magic happen and at the WWDC 2022, Apple announced the upcoming new generation of the operating system, WatchOS 9. So what does WatchOS 9 bring to eligible devices?...

Since the inception of mobile money services back in 2009, telecom companies have continually had an impact on African markets particularly from an innovation and financial perspective. In Uganda, MTN has been a leader in this domain with MTN MoMo (Mobile Money) and helped shape the evolution of mobile money from USSD-led mobile money 1.0 to smartphone-led mobile money 2.0 with the introduction of the MTN MoMo app . But how do the services stack up against fintech-led apps like Wave mobile money?...

If you just have only one or two devices connected to your WiFi network, life is good. Your Youtube videos won’t buffer and that presentation will download in a snap. You will always be assured of fast internet because of good signal and less congestion. But when your little siblings also hookup their devices to the WiFi, this is where the fights start. That’s because your WiFi router or MiFi was designed to broadcast radio signals outwardly like a circle or doughnut and just hope that devices within range pick up the signal....

With multiple phone manufacturers battling to obtain or maintain a market share in the African smartphone market, many don’t know what to consider when making a smartphone for Africa. They claim to make phones for the global market ignoring the uniqueness of the African markets or the challenges they face. African markets have peculiar needs that western markets may not have. So when you want to make a Smartphone for Africa, consider these things....

2020 remade us. It broke down societal norms and habits and rebuilt them in survival mode as something new, different, and not always worse. Looking ahead this time, I know that tech products in 2021 will be informed by the year preceding year. What I’m attempting here is to look at the new year through that prism of calamity. However, imagining what 2021 will look like, even just for tech, is risky....

Ever seen a video about someone and doubted whether that person really said it? You probably are right. Using digital manipulation, a person can be made to do or say something they didn’t in real life — in a video or audio recording. This technology is known as “Deepfake”. What is Deepfake? Deepfake is synthetic media in which a person in an existing image or video is replaced with someone else’s likeness....

Hybrid dual SIM slot is a term in the smartphone world that’s not uncommon to lovers of smartphones. If you’re the type that digests news relating to smartphones, phones specifications and reviews, you must have come across the phrase – hybrid dual SIM slot. While some get curious to know what it is, some just overlook the word ‘hybrid’ and focus on the ‘dual SIM’ alone. Dual SIM slots are common among smartphones these days, only a few smartphone manufacturers (like Apple ) opt to use only one SIM slot....

Over 1.5 billion users. 65 billion messages daily. 1 billion WhatsApp groups. Facebook owned WhatsApp Messenger is one of the most used messaging apps in the world. Over 4.5 billion photos are shared daily via WhatsApp, and some of these end up in our galleries. Many people don’t turn off media auto download in WhatsApp settings because it becomes tedious to manually download a photo every time. And in comes group chats where every one is free to share media....

Enter the Competition to win a fully paid for ReadyPay Solar Home Comfort Kit worth Ugx 828,000 – Surprise a Loved One – Share the Story with the World! Update : The competition has closed . We are nolonger accepting any more entries. Winners will be contacted soon. Thanks for taking part of this campaign. STEP 1: Read the Terms and Conditions below. If you do not read them, you may not be eligible to win...

In a bid to keep up with the pace, Xiaomi has announced new smartphone series including the Xiaomi 12T and the Xiaomi 12T Pro. This announcement came earlier this week and these smartphones are already available for global consumption. Let’s get to see more details and compare these new phones in this article. Both smartphones have a 6.67-inch CrystalRes AMOLED display. Xiaomi 12T Series — Xiaomi 12T and Xiaomi 12T Pro — also feature a 5,000mAh battery and 120W HyperCharge....

Black Shark, Xiaomi’s gaming smartphone brand now has two new members: the Black Shark 4 and Black Shark 4 Pro. Launched on the 23rd of March 2021 in China, both devices sport significant upgrades from their predecessor (Black Shark 3 series). The flagship duo have a lot in common but there are differences in the camera and chipset department. Let’s take a look at both devices below and see some of the features and specifications....

Thanks to Fast Charge technology equipped on smartphones of recent years, we don’t have to grow grey hairs waiting for our phones to get charged. Innovations keep coming up in this department, and the most current of them is the Xiaomi Super Charge Turbo . Xiaomi Super Charge Turbo is primed to usurp the bosses of the Fast Charge competition. And going by the teaser video unveiled by the company’s CEO Lin Bin, the new technology is miles ahead of the pack....