Wow, it has been about three and half months since we pushed the rebrand button. We renamed one of the most authentic voices in Tech in Africa from TechPost ( www.techpost.ug ) to Dignited ( www.dignited.com ).
As you might already know, rebranding online is a lot different from rebranding offline. Your brand online isn’t just your name, it’s also your domain name. If you think you got a light-bulb moment that got you excited about your idea with that a cool name, better pray that the domain name of your idea also exists. If you want a dot-com, the odds are that it doesn’t exist as was the case with us. If you really need that dot-com domain which was already “taken”, you’ll have to part with an arm and a leg depending on its demand, something we couldn’t afford hence the rebrand.
Old TechPost design
Rebranding online isn’t a matter of reaching an agreement with your team. It’s not that simple. It turns out, there are other stakeholders you have to inform about you rebranding efforts. They don’t just include your business partners and of course the beloved readers or community, the machines and algorithms are also part of the whole pack. Your readers have to obviously get used to your new brand. They have to know the new url, Facebook page, and Twitter handle among other branding aspects.
Rebranding page
dignited rebranding page
Fortunately for us, this was a breeze. Typing www.techpost.ug presents an informative page that tells the users that “TechPost is now Dignited” with a clickable link that enables them to continue to the new website. Those that didn’t get the re-branding messages (like this one and this ) will be well informed about the new changes by this page. We still keep it, but soon, we’ll implement an automatic redirect for some time after which we’ll get rid of techpost altogether.
The Server
On the back-end, the migration was a bit challenging, but not so much for our engineering team. We had to shift from shared hosting to a shiny new custom VPS (Virtual Private Server) provided by Linode. We chose Linode because of their extensive documentation, support of several server OSes and unbeatable customer support and of course affordable cost. Running Dignited on fully fledged server with root access means the site has more resources which improves on the site response time or speed. However, a custom server also means we can do some cool stuff, experiment new products and do custom product development using whatever platforms we like (yes, watch this space).
One of the tricky things we needed to sort out with the Application itself (WordPress) was changing the old url (techpost) to dignited in our backlinks. However, we managed to solve this with some plugin.
Facebook and Google: How we got screwed up
Even though we were done with our business partners, readers and the application infrastructure, we had the social networks and Google to deal with.
Facebook page changes
We had to change our Facebook page name and url from “TechPost” to “Dignited”. Facebook allows you to change your page name if less than 200 people like your Page, and you’re an admin or editor from your page settings. For us, we had more than 200 likes, so this wasn’t an option. If 200 or more people like your Page, and you’re an admin, you may be able to submit a request to change. However, remember that if your request is approved, you won’t be able to change your Page’s name again. Also Facebook allows you to change your page url , however, note that you can only do this once.
The mistake we made is that we changed the page url to facebook.com/dignited, but at that time Facebook, wasn’t allowing requests to change the page name as long as you had more than 200 likes. We ended up with a “TechPost” facebook page with a facebook.com/dignited url that presented an inconsistent brand. Our solution was as hard as it was simple; delete the entire “TechPost” page to reclaim the facebook.com/dignited. This got us to lose the community we had built for months even though we tried to redirect them to the new page. We also lost content we had crunched for months on the page!
Twitter given its flexibility was easy on us. We could change the username, handle, email address whichever way we liked which is awesome.
Google and the SEO disaster
If you’re into digital publishing, your best friend and worst nightmare is Google depending on how you trade. A huge percentage of your readers discover our content through the search engines. However, that only happens when the search engines know about you.
For us, rebranding was equivalent to starting from scratch when it came to dealing with Google.
We had to pull out techpost.ug from being indexed and submit dignited.com as the new domain. All previous content from techpost.ug had to be pulled down together with their search rankings and “new” content (it was the same really) from the new domain resubmitted.
First, we had to hustle to get Google to re-index the new website. That unbelievably took about 2 months which meant loss of traffic from the search engines.
Dignited on Mobile
Once we started being indexed again, to Google, our existent content was as good as new and even worse, unread. This meant we lost the page rankings of some great posts (over 200) that were ranking highly on the search engine and contributing a great amount of traffic to the site. Our page rank (an index out of 10 that shows how your rank on Google) shrunk from 3/10 to 0/10 which is still its current position. This number is not accurate since a website gets a pagerank after about 3 months from the time of being indexed( which time we’ve not yet hit). Judging from our backend analytics, our page rank isn’t that bad which is great news. An SEO audit using SERP Rank Check (we highly recommend it) gives us an SEO score of 80% which is excellent.
Even though we got screwed on Facebook and Google, we are really happy with the feedback we are getting from the readers. From the site design to the responsiveness on mobile and loading speeds that keep getting better. Google speed checker gives us 79% speed on mobile and 86% on Desktop while the mobile user experience is at 99%.
It will still take some time before our rebranding efforts yield some tangible fruit. For our engaged community, we’ll continue optimizing the site for mobile and speed and most importantly deliver timely, original and authentic content. For the brands that wish to work with us, we’ll continue to make Dignited the single most compelling platform to reach a Tech audience in Africa and for the algorithms, we’ll brew the code.
That’s it folks, hope you got you learn from our mistakes. We shall be sharing more as we go along. For now, keep the feedback coming.
David Okwii is the Editor-in-Chief of Dignited.com and a seasoned tech enthusiast whose journey began in the early 2000s. He started blogging while at university, diving deep into mobile apps, smartphone reviews, and operating systems—from testing Linux distros to tweaking Windows machines. David also explores Chromebooks, experiments with Raspberry Pi projects, and brings hands-on curiosity to every review. With vast experience in Uganda’s tech ecosystem and deep knowledge of Africa’s startup landscape, he offers informed, grounded perspectives on consumer technology. When he’s not writing or tinkering, David enjoys connecting with nature and exploring the outdoors.
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Talkio Mobile , Uganda’s newest telecommunications service provider, is excited to announce a groundbreaking partnership with Banana Life Investments, a leading chain of mobile phone and retail shops. This strategic alliance aims to bring Talkio’s innovative telecom services closer to Ugandans.
This collaboration will leverage Banana Life Investments’ extensive retail network of 26 stores strategically located across Uganda in major malls, towns, and cities to provide customers with unparalleled convenience. Through this partnership, Talkio Mobile will offer its full suite of services, including SIM cards, airtime, and exclusive product offerings at any Banana Life Investment location.
This partnership is more than a business initiative—it’s a shared commitment to transforming lives. By integrating Talkio Mobile’s forward-thinking services & nationwide reach with Banana Life Investments’ retail footprint, the two brands are setting a new standard for customer convenience and inclusivity.
READ ALSO: 5 Things You Need to Know About Talkio Mobile: New Telecom Company in Uganda
“This partnership aligns perfectly with our mission of connecting Ugandans to innovative and transformative telecom solutions,” said Vianne Allan Ahura, CEO of Talkio Mobile. “By leveraging Banana Life Investments’ trusted presence and nationwide footprint, we are not only expanding our agent network but also bringing our services closer to the communities we serve. This collaboration ensures that our online customers can now enjoy a seamless offline experience right at their doorstep. Together, we are empowering Ugandans with the tools they need to stay connected, grow their businesses, and unlock new opportunities.”
Solomon Ssemuyaba, the assistant general manager at Banana Life Investments, echoed this sentiment: “We are proud to join hands with Talkio Mobile to deliver innovative, customer-centric solutions. This partnership represents our shared vision of fostering a connected future for Uganda. Together, we are redefining what convenience and accessibility mean for our customers.”
The partnership goes beyond retail distribution, introducing joint initiatives aimed at value addition and personalized service. Customers can expect seamless access to:
- SIM Card Sales : Available at all Banana Life Investments locations.
- Talkio phone number bookings : Book your preferred Talkio number at any Banana Life Investments location.
- Airtime Services : Recharge easily through in-store purchases.
- Customer Support : Friendly and knowledgeable staff trained to assist with Talkio Mobile products and services.
Additionally, the two companies plan to launch promotional campaigns and expand services to even more locations, ensuring no Ugandan is left behind in the digital transformation.
Solomon Obwot is a tech writer based in Kampala, Uganda, with extensive experience in the local tech startup ecosystem. He covers the latest news and analysis on consumer tech, writes in-depth smartphone reviews, and conducts insightful interviews with industry experts. Solomon is also a passionate podcaster, sharing his knowledge and engaging in discussions about Africa’s rapidly growing tech landscape. Send emails to [email protected]
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The Mobile World Congress (MWC) Barcelona , the world’s largest exhibition for the mobile industry, has just concluded. This annual event gathers leading technology brands to unveil groundbreaking mobile, AI, and digital solutions innovations. At MWC 2025, TECNO showcased a range of AI-driven products, reinforcing its commitment to cutting-edge technology.
The key launches included:
- CAMON 40 Series – AI-powered smartphones with One-Tap FlashSnap and advanced mobile imaging features.
- MEGABOOK S14 – The world’s lightest 14-inch OLED laptop, featuring AI-enhanced multitasking and Snapdragon® X Elite.
- MEGABOOK T14 Air & K15S – Lightweight ultrabooks with AI capabilities and extended battery life.
- TECNO AI Glasses Series – Smart eyewear integrating AI imaging, translation, and AR display.
Jan Stryjak, Associate Director at Counterpoint Research, shared, “In the past year, we have observed significant advancements in the field of AI. AI will continue to drive transformative changes in our daily lives. In this critical period for the economic development of emerging markets, TECNO’s AI technologies are unlocking potential for diverse needs.”
“The application of AI technologies is crucial and urgent in emerging markets. We’re committed to bridging the digital gap between emerging and mature markets,” said TECNO CMO, Laury Bai. “TECNO is taking a practical approach to make AI more accessible, ensuring users in emerging markets can access AI and cutting-edge technologies.”
Laury Bai, TECNO CMO
Driven by its commitment, TECNO has forged a robust partnership with MediaTek, establishing a joint AI laboratory dedicated to accelerating advancements in AI. At the event, James Chen, Vice President of Product and Technology Marketing at MediaTek, emphasized, “The synergistic R&D efforts between TECNO and MediaTek are set to democratize AI technology. Our collaboration powers a seamless, interconnected AI experience, bringing users a future of truly connected intelligence.”
James Chen, Vice President, Product and Technology Marketing at MediaTek
CAMON 40 Series Powered by AI One-Tap FlashSnap Revolutionizes Smartphone Snapshot Photography
TECNO’s Global Product Launch Officer, Olivier Mas, officially unveiled TECNO’s next-generation AI-driven products. Attendees at TECNO’s launch event witnessed the highly anticipated debut of TECNO’s new CAMON 40 Series, a device that embodies TECNO’s legacy of excellence in mobile imaging. Featuring One-Tap FlashSnap Mode and TECNO AI, the series sets a new benchmark in smartphone photography, delivering exceptional snapshot capabilities and AI-enhanced user experiences.
Olivier Mas, TECNO Global Product Launch Officer
The CAMON 40 Series exemplifies a commitment to innovation that transcends hardware and software, extending into strategic partnerships that deliver cutting-edge AI solutions to emerging markets. Matt Waldbusser, Managing Director of Global Solutions and Consumer AI at Google Cloud, remarked, “Our collaboration with TECNO on the CAMON 40 Series is a standout example. Leveraging Google Cloud’s capabilities, we’ve introduced groundbreaking features such as Ask Ella, AI Image Generator, AI Writing, and AI Translate. I am particularly impressed by the industry-leading and competitive edge of some of these innovations. For instance, TECNO’s AI supports text translation in 136 languages, voice translation in 44 languages, and photo translation in 51 languages. We are excited to further strengthen our partnership with TECNO, unlocking limitless potential to bring advanced yet practical AI capabilities to emerging markets in a convenient and secure manner.”
Matt Waldbusser, Managing Director of Global Solutions and Consumer AI at Google Cloud
The CAMON 40 Series’ innovative One-Tap FlashSnap leverages AI to enhance imaging capabilities, revolutionizing mobile photography. AI optimizes camera startup and continuous shooting for instant captures, while AI-powered multi-frame processing intelligently reduces noise and enhances details, delivering sharper, more refined images. Additionally, the BestMoment algorithm analyzes motion patterns, automatically selecting the optimal frames for precise, high-quality shots in dynamic scenarios, ensuring users an unparalleled mobile imaging experience.
TECNO CAMON 40 Demonstrates the Cutting-Edge FlashSnap Capability
To delve deeper into the imaging prowess of the CAMON 40 Series, TECNO invited Frédéric Guichard, CEO of DXOMARK, to share the image performance of CAMON 40 Pro. Frédéric highlighted, “The CAMON 40 Pro 5G has demonstrated exceptional imaging and performance capabilities in our rigorous evaluations. We’ve been particularly impressed with photo performance being the best for devices under 600$, and the 1st eligible device to our Smart Choice Label.”
Onsite photo of Frédéric Guichard, CEO of DXOMARK
Beyond its advanced rapid-capture functionality, the integration of TECNO AI further enhances the device’s capabilities. Intelligent imaging, a 360° AI Call Assistant, and productivity tools elevate creativity and efficiency. Powered by MediaTek’s latest chipsets, the series ensures smooth performance, fast processing, and extended battery life. With a sleek, durable, and water-resistant design, it seamlessly blends style with practicality for modern users.
MEGABOOK S14, the World’s Lightest 14-inch OLED Laptop, Inspires Creators and Game Lovers
The MEGABOOK S14 is TECNO’s first OLED laptop and the industry’s lightest 14-inch OLED laptop, featuring a 2.8K OLED display and incredibly weighing only 899g (31.7oz). The laptop is equipped with the outstanding power of the Snapdragon® X Elite compute platform, the flagship chipset for AI PCs from Qualcomm Technologies, and integrates TECNO’s world’s first self-developed edge-side large-scale AI model, to achieve AI-enhanced multitasking.
World’s Lightest 14-inch Laptop MEGABOOK S14
Specifically designed for next-gen AI productivity, TECNO AI enhances the Ella AI Assistant, AI-powered PPT generation, AI-driven image search, smart albums, and offline meeting transcription with multilingual support. The External Graphics Dock, equipped with a powerful NVIDIA graphic card, delivers scalable, high-performance capabilities for design, gaming, and content creation. The laptop’s 2.8K OLED display with a 120Hz refresh rate ensures exceptional visuals, while DTS:X Ultra dual 2W speakers, Wi-Fi 6E, fingerprint login, and PC Manager optimize connectivity and user experience.
TECNO’s strategic partnership with Qualcomm Technologies was a highlight of the TECNO AI Ecosystem Product Launch event, demonstrating a shared vision for the future of AI PCs. Kedar Kondap, SVP & GM of Compute and Gaming at Qualcomm, took the stage to discuss the integration of Qualcomm’s cutting-edge PC chipset into the new MEGABOOK S14 laptop, underscoring TECNO’s commitment to delivering high-performance computing solutions.
Kedar Kondap, SVP & GM of Compute and Gaming at Qualcomm
In addition, TECNO also introduced several standout new products. The featherlight 999g (35.2oz) ultrabook MEGABOOK T14 Air, features high-speed storage and LPDDR5 memory, while the ultra-thin, all-metal MEGABOOK K15S, equipped with a powerful 70Wh battery and supported by a 65W PD GaN charger, offers a smarter and more long-lasting user experience. Both devices are empowered by TECNO AI with advanced AI capabilities such as AI Album and AI Voice Assistant, making them perfect companions for all aspects of life.
The Next Game-Changing Tech Innovation: See the World with the TECNO AI Glasses Series
TECNO’s new AI Glasses Series also took center stage with the introduction of TECNO AI Glasses Pro and TECNO AI Glasses, reimagining eyewear with cutting-edge imaging, intelligent interactions, and a sleek aesthetic. The TECNO AI Glasses feature an aviator design, while the Pro model showcases a browline style, both embodying timeless elegance and modern fashion.
TECNO AI Glasses Redefine the Way People See the Future
Equipped with a 50MP high-definition camera, the series integrates an OV50D sensor, a 100° ultra-wide-angle custom lens, and an AI ISP imaging chip, forming a mobile-grade imaging system. This system lets users capture stunning, high-resolution photos with advanced AI noise reduction and HDR capabilities. With real-time translation supporting over 100 languages, TECNO AI’s Ella empowers accurate translation even for less common languages, as well as voice control, AI-powered object recognition, and intelligent information summaries for ultimate convenience.
Additionally, the AI Glasses Pro features a MicroLED display with 7th-gen resin waveguide technology, offering a 30° field of view, over 1,500 nits of brightness AR display, and a lightweight, ultra-thin design. The AR display allows users to effortlessly enjoy features like translation display, navigation, information prompts, and teleprompting.
Equipped with a 250mAh battery, these glasses offer over 11 hours of music playback and 8 hours of mixed use with just 30 minutes of charging. An advanced ultra-linear speaker, bass enhancement, and spatial sound deliver an immersive audio experience, while Wi-Fi 6 and Bluetooth 5.4 ensure seamless connectivity.
With these innovative launches, TECNO is setting new standards in mobile imaging and AI-enhanced technology, shaping a more connected and empowered future for consumers in emerging markets. Once again, TECNO has showcased its cutting-edge innovation on the global stage at MWC. With the brand essence of “Stop at Nothing”, TECNO’s relentless pursuit of innovation is making AI-powered technology more accessible, allowing consumers to experience the future ahead of time.
Solomon Obwot is a tech writer based in Kampala, Uganda, with extensive experience in the local tech startup ecosystem. He covers the latest news and analysis on consumer tech, writes in-depth smartphone reviews, and conducts insightful interviews with industry experts. Solomon is also a passionate podcaster, sharing his knowledge and engaging in discussions about Africa’s rapidly growing tech landscape. Send emails to [email protected]
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