Your mobile app store consists of almost all the apps you can possibly ever need on your smartphone, irrespective of the operating system. From gaming to utility apps, instant messaging, note-taking apps, social media apps etc. But have you ever tried to install an app you a friend in another country introduced to you but you’re hit with a “ This item/app is not available in your country” error message?

Ever wondered why this is so? Why your friend, colleague, or cousin in say the United States can install a certain application but you in a different region cannot install the same app on the same (or different) device with the same operating system? Well, while we agree that it can be a frustrating experience, we can also guarantee that your app store provider isn’t being discriminative based on location or region.

Why Some Apps Don't Work in Your Country - 1

There are reasons why you cannot download some apps in your region and we have listed them below. Do read on.

1. Developer’s objectives

You see, when software developers create an app, they usually have a goal in mind; a purpose and likewise, a target audience. Consequently, when a developer is uploading an app to the app store, they have the liberty to choose which country(ies) they want their apps to launch in. And due to certain factors like language differences, profitability, trends, style of living, localization etc., a developer could choose to make apps available to regions he deems the best.

For a small/budding developer, the cost of translating an app to several languages, for example, might be out of place.

2. Developer’s Budget and Resources

While some popular apps like WhatsApp, Google, Instagram, Facebook etc can afford to make their apps available worldwide, some developers/companies do not have the luxury a big budget. Hence, they sometimes launch their apps in certain regions and subsequently expand to other regions as the app’s popularity and the company’s revenue grows.

3. Testing purposes

It is not uncommon for developers to test out their apps in smaller markets or region before launching a stable version on a global scale. Through testing, developers are able to discover usability issues, bugs, and any other problems that their products have. So if an app isn’t available in your country, there’s a possibility of it being in the testing phase.

Regulation and issues with the law are also some other common reason why an app may be available in your friend’s country but unsupported in yours. There may be some sort of laws that prohibits or limits the activities of a company or an app in your country.

5. Pricing

If a developer is having issues with international pricing and unable to charge for subscriptions or in-app purchases in your region, your country will most definitely be removed from the list of supported countries.

Now that you know why some apps will not work in your country, let’s talk about how to bypass such regional restrictions.

How To Install Android Apps Not Available In Your Country

A. Directly from the App Store

Luckily, despite geo-restrictions set by some developers on their apps, some app store provider/host (like Google) allows users switch their country within the app store so they can install and use app not supported in their countries .

To change your country on the Google PlayStore

  • Launch the Google PlayStore app
  • Click on the Hamburger menu button at the top-left corner
  • Click on “ Accounts “
  • Tap on “ Country and Profiles “
  • Select your country of preference. Importantly, a country where the app you intend to install is supported.

While changing countries directly on Google PlayStore is effective, there are some limitations:

Why Some Apps Don't Work in Your Country - 2
  1. You can only change your location once in a year (365 days)
  2. Change of location could take up to 48 hours before reflecting in your app

B. Using VPNs

Virtual Private Networks (VPNs) can be used for a lot of things ; installing apps that aren’t supported in your country is one of them. To do this, download a VPN app and change your location to the app’s supported country and visit launch the Playstore to download the app.

Before using a VPN to download an app on PlayStore though, you should clear the cache or force stop the Google Playstore app. Here’s how:

Go to your Phone’s Settings menu » Applications » All Applications » Google Play Store » Clear Cache / Force Stop

In addition, when using a VPN to bypass geo-restrictions on the PlayStore, ensure you are only using it to install free apps. Using a VPN to purchase an app could have Google freeze your Playstore account.

If you’re interested in the app, I would suggest making a request via social media to the publisher to request the app.

C. Creating a new Google Account

Another workaround to installing apps not supported in your country is creating a new Google account and using a supported country as your location of residence. Upon creation of a new Google account, launch the PlayStore app and switch accounts on the app’s sidebar.

D. Creating a new payment profile

When you create a new payment profile, you would be able to change your home country and hence, install apps that you previously couldn’t download. To create a new payment profile;

  • Sign-in to Google Pay Settings dashboard
  • Under Payments profile, next to “Country,” click Edit .
  • Click the link to Create a new profile from the message that appears.
  • Click Continue .
  • From the drop-down list, choose the country to associate with the payments profile you’re creating.
  • Enter the address information. Click Submit .

Although the internet is a global place, I hope you now understand why some apps won’t work in your country and how you can bypass such geo-restrictions.

Sodiq Olamide is a tech writer based in Nigeria, covering the latest reviews, how-tos, and news on consumer tech trends with a unique African perspective. Whether analyzing emerging technologies or offering practical guides, Sodiq brings a deep understanding of how technology shapes lives across the continent.

Type your email…

Talkio Mobile , Uganda’s newest telecommunications service provider, is excited to announce a groundbreaking partnership with Banana Life Investments, a leading chain of mobile phone and retail shops. This strategic alliance aims to bring Talkio’s innovative telecom services closer to Ugandans.

This collaboration will leverage Banana Life Investments’ extensive retail network of 26 stores strategically located across Uganda in major malls, towns, and cities to provide customers with unparalleled convenience. Through this partnership, Talkio Mobile will offer its full suite of services, including SIM cards, airtime, and exclusive product offerings at any Banana Life Investment location.

This partnership is more than a business initiative—it’s a shared commitment to transforming lives. By integrating Talkio Mobile’s forward-thinking services & nationwide reach with Banana Life Investments’ retail footprint, the two brands are setting a new standard for customer convenience and inclusivity.

READ ALSO: 5 Things You Need to Know About Talkio Mobile: New Telecom Company in Uganda

“This partnership aligns perfectly with our mission of connecting Ugandans to innovative and transformative telecom solutions,” said Vianne Allan Ahura, CEO of Talkio Mobile. “By leveraging Banana Life Investments’ trusted presence and nationwide footprint, we are not only expanding our agent network but also bringing our services closer to the communities we serve. This collaboration ensures that our online customers can now enjoy a seamless offline experience right at their doorstep. Together, we are empowering Ugandans with the tools they need to stay connected, grow their businesses, and unlock new opportunities.”

Solomon Ssemuyaba, the assistant general manager at Banana Life Investments, echoed this sentiment: “We are proud to join hands with Talkio Mobile to deliver innovative, customer-centric solutions. This partnership represents our shared vision of fostering a connected future for Uganda. Together, we are redefining what convenience and accessibility mean for our customers.”

The partnership goes beyond retail distribution, introducing joint initiatives aimed at value addition and personalized service. Customers can expect seamless access to:

  • SIM Card Sales : Available at all Banana Life Investments locations.
  • Talkio phone number bookings : Book your preferred Talkio number at any Banana Life Investments location.
  • Airtime Services : Recharge easily through in-store purchases.
  • Customer Support : Friendly and knowledgeable staff trained to assist with Talkio Mobile products and services.

Additionally, the two companies plan to launch promotional campaigns and expand services to even more locations, ensuring no Ugandan is left behind in the digital transformation.

Solomon Obwot is a tech writer based in Kampala, Uganda, with extensive experience in the local tech startup ecosystem. He covers the latest news and analysis on consumer tech, writes in-depth smartphone reviews, and conducts insightful interviews with industry experts. Solomon is also a passionate podcaster, sharing his knowledge and engaging in discussions about Africa’s rapidly growing tech landscape. Send emails to [email protected]

Type your email…

The Mobile World Congress (MWC) Barcelona , the world’s largest exhibition for the mobile industry, has just concluded. This annual event gathers leading technology brands to unveil groundbreaking mobile, AI, and digital solutions innovations. At MWC 2025, TECNO showcased a range of AI-driven products, reinforcing its commitment to cutting-edge technology.

The key launches included:

  • CAMON 40 Series – AI-powered smartphones with One-Tap FlashSnap and advanced mobile imaging features.
  • MEGABOOK S14 – The world’s lightest 14-inch OLED laptop, featuring AI-enhanced multitasking and Snapdragon® X Elite.
  • MEGABOOK T14 Air & K15S – Lightweight ultrabooks with AI capabilities and extended battery life.
  • TECNO AI Glasses Series – Smart eyewear integrating AI imaging, translation, and AR display.

Jan Stryjak, Associate Director at Counterpoint Research, shared, “In the past year, we have observed significant advancements in the field of AI. AI will continue to drive transformative changes in our daily lives. In this critical period for the economic development of emerging markets, TECNO’s AI technologies are unlocking potential for diverse needs.”

“The application of AI technologies is crucial and urgent in emerging markets. We’re committed to bridging the digital gap between emerging and mature markets,” said TECNO CMO, Laury Bai. “TECNO is taking a practical approach to make AI more accessible, ensuring users in emerging markets can access AI and cutting-edge technologies.”

Laury Bai, TECNO CMO

Driven by its commitment, TECNO has forged a robust partnership with MediaTek, establishing a joint AI laboratory dedicated to accelerating advancements in AI. At the event, James Chen, Vice President of Product and Technology Marketing at MediaTek, emphasized, “The synergistic R&D efforts between TECNO and MediaTek are set to democratize AI technology. Our collaboration powers a seamless, interconnected AI experience, bringing users a future of truly connected intelligence.”

James Chen, Vice President, Product and Technology Marketing at MediaTek

CAMON 40 Series Powered by AI One-Tap FlashSnap Revolutionizes Smartphone Snapshot Photography

TECNO’s Global Product Launch Officer, Olivier Mas, officially unveiled TECNO’s next-generation AI-driven products. Attendees at TECNO’s launch event witnessed the highly anticipated debut of TECNO’s new CAMON 40 Series, a device that embodies TECNO’s legacy of excellence in mobile imaging. Featuring One-Tap FlashSnap Mode and TECNO AI, the series sets a new benchmark in smartphone photography, delivering exceptional snapshot capabilities and AI-enhanced user experiences.

Olivier Mas, TECNO Global Product Launch Officer

The CAMON 40 Series exemplifies a commitment to innovation that transcends hardware and software, extending into strategic partnerships that deliver cutting-edge AI solutions to emerging markets. Matt Waldbusser, Managing Director of Global Solutions and Consumer AI at Google Cloud, remarked, “Our collaboration with TECNO on the CAMON 40 Series is a standout example. Leveraging Google Cloud’s capabilities, we’ve introduced groundbreaking features such as Ask Ella, AI Image Generator, AI Writing, and AI Translate. I am particularly impressed by the industry-leading and competitive edge of some of these innovations. For instance, TECNO’s AI supports text translation in 136 languages, voice translation in 44 languages, and photo translation in 51 languages. We are excited to further strengthen our partnership with TECNO, unlocking limitless potential to bring advanced yet practical AI capabilities to emerging markets in a convenient and secure manner.”

Matt Waldbusser, Managing Director of Global Solutions and Consumer AI at Google Cloud

The CAMON 40 Series’ innovative One-Tap FlashSnap leverages AI to enhance imaging capabilities, revolutionizing mobile photography. AI optimizes camera startup and continuous shooting for instant captures, while AI-powered multi-frame processing intelligently reduces noise and enhances details, delivering sharper, more refined images. Additionally, the BestMoment algorithm analyzes motion patterns, automatically selecting the optimal frames for precise, high-quality shots in dynamic scenarios, ensuring users an unparalleled mobile imaging experience.

TECNO CAMON 40 Demonstrates the Cutting-Edge FlashSnap Capability

To delve deeper into the imaging prowess of the CAMON 40 Series, TECNO invited Frédéric Guichard, CEO of DXOMARK, to share the image performance of CAMON 40 Pro. Frédéric highlighted, “The CAMON 40 Pro 5G has demonstrated exceptional imaging and performance capabilities in our rigorous evaluations. We’ve been particularly impressed with photo performance being the best for devices under 600$, and the 1st eligible device to our Smart Choice Label.”

Onsite photo of Frédéric Guichard, CEO of DXOMARK

Beyond its advanced rapid-capture functionality, the integration of TECNO AI further enhances the device’s capabilities. Intelligent imaging, a 360° AI Call Assistant, and productivity tools elevate creativity and efficiency. Powered by MediaTek’s latest chipsets, the series ensures smooth performance, fast processing, and extended battery life. With a sleek, durable, and water-resistant design, it seamlessly blends style with practicality for modern users.

MEGABOOK S14, the World’s Lightest 14-inch OLED Laptop, Inspires Creators and Game Lovers

The MEGABOOK S14 is TECNO’s first OLED laptop and the industry’s lightest 14-inch OLED laptop, featuring a 2.8K OLED display and incredibly weighing only 899g (31.7oz). The laptop is equipped with the outstanding power of the Snapdragon® X Elite compute platform, the flagship chipset for AI PCs from Qualcomm Technologies, and integrates TECNO’s world’s first self-developed edge-side large-scale AI model, to achieve AI-enhanced multitasking.

World’s Lightest 14-inch Laptop MEGABOOK S14

Specifically designed for next-gen AI productivity, TECNO AI enhances the Ella AI Assistant, AI-powered PPT generation, AI-driven image search, smart albums, and offline meeting transcription with multilingual support. The External Graphics Dock, equipped with a powerful NVIDIA graphic card, delivers scalable, high-performance capabilities for design, gaming, and content creation. The laptop’s 2.8K OLED display with a 120Hz refresh rate ensures exceptional visuals, while DTS:X Ultra dual 2W speakers, Wi-Fi 6E, fingerprint login, and PC Manager optimize connectivity and user experience.

TECNO’s strategic partnership with Qualcomm Technologies was a highlight of the TECNO AI Ecosystem Product Launch event, demonstrating a shared vision for the future of AI PCs. Kedar Kondap, SVP & GM of Compute and Gaming at Qualcomm, took the stage to discuss the integration of Qualcomm’s cutting-edge PC chipset into the new MEGABOOK S14 laptop, underscoring TECNO’s commitment to delivering high-performance computing solutions.

Kedar Kondap, SVP & GM of Compute and Gaming at Qualcomm

In addition, TECNO also introduced several standout new products. The featherlight 999g (35.2oz) ultrabook MEGABOOK T14 Air, features high-speed storage and LPDDR5 memory, while the ultra-thin, all-metal MEGABOOK K15S, equipped with a powerful 70Wh battery and supported by a 65W PD GaN charger, offers a smarter and more long-lasting user experience. Both devices are empowered by TECNO AI with advanced AI capabilities such as AI Album and AI Voice Assistant, making them perfect companions for all aspects of life.

The Next Game-Changing Tech Innovation: See the World with the TECNO AI Glasses Series

TECNO’s new AI Glasses Series also took center stage with the introduction of TECNO AI Glasses Pro and TECNO AI Glasses, reimagining eyewear with cutting-edge imaging, intelligent interactions, and a sleek aesthetic. The TECNO AI Glasses feature an aviator design, while the Pro model showcases a browline style, both embodying timeless elegance and modern fashion.

TECNO AI Glasses Redefine the Way People See the Future

Equipped with a 50MP high-definition camera, the series integrates an OV50D sensor, a 100° ultra-wide-angle custom lens, and an AI ISP imaging chip, forming a mobile-grade imaging system. This system lets users capture stunning, high-resolution photos with advanced AI noise reduction and HDR capabilities. With real-time translation supporting over 100 languages, TECNO AI’s Ella empowers accurate translation even for less common languages, as well as voice control, AI-powered object recognition, and intelligent information summaries for ultimate convenience.

Additionally, the AI Glasses Pro features a MicroLED display with 7th-gen resin waveguide technology, offering a 30° field of view, over 1,500 nits of brightness AR display, and a lightweight, ultra-thin design. The AR display allows users to effortlessly enjoy features like translation display, navigation, information prompts, and teleprompting.

Equipped with a 250mAh battery, these glasses offer over 11 hours of music playback and 8 hours of mixed use with just 30 minutes of charging. An advanced ultra-linear speaker, bass enhancement, and spatial sound deliver an immersive audio experience, while Wi-Fi 6 and Bluetooth 5.4 ensure seamless connectivity.

With these innovative launches, TECNO is setting new standards in mobile imaging and AI-enhanced technology, shaping a more connected and empowered future for consumers in emerging markets. Once again, TECNO has showcased its cutting-edge innovation on the global stage at MWC. With the brand essence of “Stop at Nothing”, TECNO’s relentless pursuit of innovation is making AI-powered technology more accessible, allowing consumers to experience the future ahead of time.

Solomon Obwot is a tech writer based in Kampala, Uganda, with extensive experience in the local tech startup ecosystem. He covers the latest news and analysis on consumer tech, writes in-depth smartphone reviews, and conducts insightful interviews with industry experts. Solomon is also a passionate podcaster, sharing his knowledge and engaging in discussions about Africa’s rapidly growing tech landscape. Send emails to [email protected]

Type your email…